Category: Social Media

• Bird Talk: Our birds chirp about our new values in their own words

  

  Part of our 2022 refresh of the bluebird bio brand and culture code.

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• bluebird bio’s Brand & Culture Code

  

  2022 refresh of bluebird bio’s brand and culture to better reflect the company’s internal and external realities following the spin-off of our oncology franchise to 2seventy bio.

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Rare Champions

  

  Project: Rare ChampionsRole: Project Lead, Content Creator, Designer, Legal approvals An effort to highlight employees from all over the globe to showcase their entrepreneurial spirit, agility, urgency and thoughtfulness and how they push through challenge and thrive on the positive impact they make for patients and families every day. The campaign was designed to raise awareness and…

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Award Winning #RareCount Campaign: Rare Disease Day 2017

  

  Project: Rare Count Campaign for Rare Disease Day 2017Role: Project Lead, Content Creator, CMLR approvals In celebration of the 10th annual international Rare Disease Day, sponsored by the European Organization for Rare Diseases (EURORDIS) and the National Organization for Rare Disorders (NORD), Shire launched the “Rare Count” campaign to raise awareness of the 350 million people worldwide living with…

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Shire’s Global Day of Service

  

  Project: Digital Strategy for Shire’s Global Day of ServiceRole: Strategy Lead, Content Creator, Designer On October 2, 2015, more than 1,400 global Shire plc employees joined together in their respective communities for the Company’s first Global Day of Service in aid of dozens of charities and non-profit groups. I coordinated four members of Senior Leadership to host…

  Campaign, Corporate Brand, Social Media, Strategy, Thought Leadership

• Social Media Policies: For Employee Personal & Professional Use

  

  Project: Social Media Policy Creation for both Employee Personal Use and Professional UseRole: Project Lead, Writer When I started at Shire, no formal policy for Professional Use of Social Media existed and the policy for Employee Personal Use was extremely limiting (it essentially encouraged employees not to mention the company at all). I assembled a cross-functional Working…

  Corporate Brand, Social Media, Strategy

• Cubist Acquired By Merck

  

  Project: Merck/Cubist AcquisitionRole: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media proactive and reactive messaging.…

  Corporate Brand, Project Management, Social Media, Strategy

• Digital Strategy: Superbugs

  

  Project: Digital Content Strategy for SuperbugsRole: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, we wanted to…

  Campaign, Corporate Brand, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Video Storytelling at Harvard Business School

  

  Project: Video Storytelling at Harvard Business SchoolRole: Content Strategist, Video Producer Through continued analysis of social media and student focus groups, I quickly learned that prospective students wanted to hear from HBS students what the HBS experience is like. Prior to the the arrival of the Class of 2014, we asked second year students how the incoming…

  Campaign, DEI, Multimedia, Project Management, Social Media

• #HBSDifference Campaign

  

  Project: HBS Difference CampaignRole: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a difference on campus…

  Campaign, Corporate Brand, DEI, Multimedia, Social Media, Strategy