Category: Thought Leadership

• bluebird bio 2021 corporate brand refresh

  

  Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly…

  Corporate Brand, Graphic Design, Project Management, Strategy, Thought Leadership

• 2seventy bio brand identity launch

  

  From concept to launch, led the development and launch of the 2seventy bio logo, website, ticker symbol, and corporate brand story.

  Corporate Brand, Graphic Design, Project Management, Strategy, Thought Leadership

• Bird Talk: Our birds chirp about our new values in their own words

  

  Part of our 2022 refresh of the bluebird bio brand and culture code.

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• bluebird bio’s Brand & Culture Code

  

  2022 refresh of bluebird bio’s brand and culture to better reflect the company’s internal and external realities following the spin-off of our oncology franchise to 2seventy bio.

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• bluebird bio: Global and Local Websites

  

  Project: bluebird bio corporate websitesRole: Project Lead In 2019, I launched a new, expanded bluebirdbio.com in the style of our new corporate brand … with some fun surprise and delight elements. Alongside the Global/US site, launched a full suite of regional and local sites as well as a comprehensive analytic dashboard designed to track and measure against annual KPIs. Websites…

  Corporate Brand, Graphic Design, Project Management, Strategy, Thought Leadership

• recode for life: bluebird bio’s new corporate brand

  

  Project: rebranding bluebird bioRole: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act as one flock,…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• Rare Champions

  

  Project: Rare ChampionsRole: Project Lead, Content Creator, Designer, Legal approvals An effort to highlight employees from all over the globe to showcase their entrepreneurial spirit, agility, urgency and thoughtfulness and how they push through challenge and thrive on the positive impact they make for patients and families every day. The campaign was designed to raise awareness and…

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Award Winning #RareCount Campaign: Rare Disease Day 2017

  

  Project: Rare Count Campaign for Rare Disease Day 2017Role: Project Lead, Content Creator, CMLR approvals In celebration of the 10th annual international Rare Disease Day, sponsored by the European Organization for Rare Diseases (EURORDIS) and the National Organization for Rare Disorders (NORD), Shire launched the “Rare Count” campaign to raise awareness of the 350 million people worldwide living with…

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Shire’s Global Day of Service

  

  Project: Digital Strategy for Shire’s Global Day of ServiceRole: Strategy Lead, Content Creator, Designer On October 2, 2015, more than 1,400 global Shire plc employees joined together in their respective communities for the Company’s first Global Day of Service in aid of dozens of charities and non-profit groups. I coordinated four members of Senior Leadership to host…

  Campaign, Corporate Brand, Social Media, Strategy, Thought Leadership

• Digital Strategy: Superbugs

  

  Project: Digital Content Strategy for SuperbugsRole: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, we wanted to…

  Campaign, Corporate Brand, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership