Defining CommUNICATIONs strategies at the intersection of brand+culture
Welcome to the portfolio of corporate communications professional, Jenny Frazier.
Ever since I built and hand-coded my first website so that my high school friends and I could stay connected while at colleges around the globe, I’ve been fascinated by the potential & possibilities of communication. I consider myself lucky to have built that passion into a 15+ year career.
→ Best-in-class campaigns
Brand launches and disease awareness campaigns that put forth smart messaging and a truly differentiating way of looking and speaking in biotech.
→ Navigating crisis and reputation
Steering response to industry-wide business disruptions, adverse events, and M&A activity within companies that are constantly shifting course
→ Building authentic culture
Designing environments that foster a culture people want to work in and support brand narrative.