Category: Multimedia

• Bird Talk: Our birds chirp about our new values in their own words

  

  Part of our 2022 refresh of the bluebird bio brand and culture code.

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• bluebird bio’s Brand & Culture Code

  

  2022 refresh of bluebird bio’s brand and culture to better reflect the company’s internal and external realities following the spin-off of our oncology franchise to 2seventy bio.

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• recode for life: bluebird bio’s new corporate brand

  

  Project: rebranding bluebird bioRole: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act as one flock,…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• Shire’s “And So We …” Campaign Video

  

  Corporate campaign video produced in partnership with our creative agency PJA Marketing + Advertising.

  Campaign, Corporate Brand, Multimedia, Project Management

• Rare Champions

  

  Project: Rare ChampionsRole: Project Lead, Content Creator, Designer, Legal approvals An effort to highlight employees from all over the globe to showcase their entrepreneurial spirit, agility, urgency and thoughtfulness and how they push through challenge and thrive on the positive impact they make for patients and families every day. The campaign was designed to raise awareness and…

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Award Winning #RareCount Campaign: Rare Disease Day 2017

  

  Project: Rare Count Campaign for Rare Disease Day 2017Role: Project Lead, Content Creator, CMLR approvals In celebration of the 10th annual international Rare Disease Day, sponsored by the European Organization for Rare Diseases (EURORDIS) and the National Organization for Rare Disorders (NORD), Shire launched the “Rare Count” campaign to raise awareness of the 350 million people worldwide living with…

  Campaign, Corporate Brand, DEI, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Digital Strategy: Superbugs

  

  Project: Digital Content Strategy for SuperbugsRole: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, we wanted to…

  Campaign, Corporate Brand, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Website & Digital Strategy: Broadstreetriot.com

  

  Project: Website & Digital Content Strategy for Broadstreetriot.comRole: Developer, Strategist Broad Street Riot is a New England oyster bar & Atlantic Coast cookery located in Boston’s booming financial district. They needed a quick website turnaround and best practices on how to integrate and use social media to attract customers and drive business.

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy

• Redesign: Cubist.com & Cubist.ch

  

  Project: Redesign of Cubist.com & Cubist.chRole: Project Manager, Content Creator, UAT I joined Cubist in July of 2014 and the corporate communications group was mid-way through this project. The new Cubist corporate headquarters website was designed and intended to be a global website, showcase thought leadership, be local, relevant, compliant, with a differentiated and responsive design. I…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• HBS Homepage Redesign 2014

  

  Project: Harvard Business School Homepage Redesign 2014Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page. Visit Website

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership