Category: Graphic Design
bluebird bio 2021 corporate brand refresh
Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly…
2seventy bio brand identity launch
From concept to launch, led the development and launch of the 2seventy bio logo, website, ticker symbol, and corporate brand story.
bluebird bio: Global and Local Websites
Project: bluebird bio corporate websitesRole: Project Lead In 2019, I launched a new, expanded bluebirdbio.com in the style of our new corporate brand … with some fun surprise and delight elements. Alongside the Global/US site, launched a full suite of regional and local sites as well as a comprehensive analytic dashboard designed to track and measure against annual KPIs. Websites…
recode for life: bluebird bio’s new corporate brand
Project: rebranding bluebird bioRole: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act as one flock,…
Website & Digital Strategy: Broadstreetriot.com
Project: Website & Digital Content Strategy for Broadstreetriot.comRole: Developer, Strategist Broad Street Riot is a New England oyster bar & Atlantic Coast cookery located in Boston’s booming financial district. They needed a quick website turnaround and best practices on how to integrate and use social media to attract customers and drive business.