Category: Social Media

• Editorial and Campaign Planning

  

  Project: Ongoing management of HBS’s Editorial CalendarRole: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft, and collaborate with various departments to create and execute against campaign or event-related editorial…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• #LifeAtHBS

  

  Project: Life at HBS CampaignRole: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could see themselves in…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• HBS Social Media Page

  

  Project: Harvard Business School Social Media PageRole: Owner, Content Producer, UX, Project Management, UAT In 2013, we added a social media page to the HBS “About” section. This page is to serve as an aggregate of all of HBS-related social media content and includes featured tweets, a directory, campaign promotion, videos, photography and faculty blogs. Visit Website

  Campaign, Corporate Brand, Graphic Design, Multimedia, Project Management, Social Media, Strategy