recode for life: bluebird bio’s new corporate brand

Project: rebranding bluebird bio
Role: Head of Brand project lead

bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act as one flock, sending the same message to everyone we communicate with, anywhere in the world.

Project Deliverables:

  •  brand strategy
  •  brand story
  •  brand guidelines
  •  customizable powerpoint templates
  •  corporate advertisements
  •  photography assets
  •  corporate fact sheet
  •  social media skins
  •  custom handwritten font

Launch video to employees:

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