Project: rebranding bluebird bio
Role: Head of Brand project lead
bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act as one flock, sending the same message to everyone we communicate with, anywhere in the world.
Project Deliverables:
- brand strategy
- brand story
- brand guidelines
- customizable powerpoint templates
- corporate advertisements
- photography assets
- corporate fact sheet
- social media skins
- custom handwritten font
Launch video to employees:
Jennyfrazier.com 