bluebird bio 2021 corporate brand refresh

Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly Row, Somerville, MA.

Visit to see the brand in action.

Blog at

%d bloggers like this: