Category: Thought Leadership

• Redesign: Cubist.com & Cubist.ch

  

  Project: Redesign of Cubist.com & Cubist.chRole: Project Manager, Content Creator, UAT I joined Cubist in July of 2014 and the corporate communications group was mid-way through this project. The new Cubist corporate headquarters website was designed and intended to be a global website, showcase thought leadership, be local, relevant, compliant, with a differentiated and responsive design. I…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• HBS Homepage Redesign 2014

  

  Project: Harvard Business School Homepage Redesign 2014Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page. Visit Website

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• Editorial and Campaign Planning

  

  Project: Ongoing management of HBS’s Editorial CalendarRole: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft, and collaborate with various departments to create and execute against campaign or event-related editorial…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• HBS Homepage 2013

  

  Project: Harvard Business School Homepage Redesign 2011Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, Doctoral, Executive Education…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• #LifeAtHBS

  

  Project: Life at HBS CampaignRole: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could see themselves in…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Harvard Business School About Us

  

  Project: Harvard Business School AboutRole: Co-Owner, Project Management, Content Producer, UX, UAT In 2013, we redesigned the HBS “About” section. As part of this project we engaged a firm to help with design of all page types. Pages within this section include landing page, Academic Programs, Facts & Figures, Campus & Culture, and Dean Nohria’s page. Visit Website

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• AdvantageBoston Redesign 2010

  

  Project: AdvantageBoston Website Redesign 2010Role: Project Manager, UX, UAT, Selected/Provided Sized Graphics The Boston Convention Marketing Center, the organization behind the AdvantageBoston brand, is responsible for the marketing and sales of the Boston Convention & Exhibition Center on Boston’s Waterfront and the Hynes Convention Center in Boston’s Bay Bay. We contracted a firm to help with the…

  Campaign, Corporate Brand, Graphic Design, Project Management, Strategy, Thought Leadership