Category: Strategy

• Social Media Policies: For Employee Personal & Professional Use

  

  Project: Social Media Policy Creation for both Employee Personal Use and Professional UseRole: Project Lead, Writer When I started at Shire, no formal policy for Professional Use of Social Media existed and the policy for Employee Personal Use was extremely limiting (it essentially encouraged employees not to mention the company at all). I assembled a cross-functional Working…

  Corporate Brand, Social Media, Strategy

• Cubist Acquired By Merck

  

  Project: Merck/Cubist AcquisitionRole: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media proactive and reactive messaging.…

  Corporate Brand, Project Management, Social Media, Strategy

• Digital Strategy: Superbugs

  

  Project: Digital Content Strategy for SuperbugsRole: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, we wanted to…

  Campaign, Corporate Brand, Graphic Design, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Website & Digital Strategy: Broadstreetriot.com

  

  Project: Website & Digital Content Strategy for Broadstreetriot.comRole: Developer, Strategist Broad Street Riot is a New England oyster bar & Atlantic Coast cookery located in Boston’s booming financial district. They needed a quick website turnaround and best practices on how to integrate and use social media to attract customers and drive business.

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy

• Redesign: Cubist.com & Cubist.ch

  

  Project: Redesign of Cubist.com & Cubist.chRole: Project Manager, Content Creator, UAT I joined Cubist in July of 2014 and the corporate communications group was mid-way through this project. The new Cubist corporate headquarters website was designed and intended to be a global website, showcase thought leadership, be local, relevant, compliant, with a differentiated and responsive design. I…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• HBS Homepage Redesign 2014

  

  Project: Harvard Business School Homepage Redesign 2014Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page. Visit Website

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• #HBSDifference Campaign

  

  Project: HBS Difference CampaignRole: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a difference on campus…

  Campaign, Corporate Brand, DEI, Multimedia, Social Media, Strategy

• Editorial and Campaign Planning

  

  Project: Ongoing management of HBS’s Editorial CalendarRole: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft, and collaborate with various departments to create and execute against campaign or event-related editorial…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• HBS Homepage 2013

  

  Project: Harvard Business School Homepage Redesign 2011Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, Doctoral, Executive Education…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• #LifeAtHBS

  

  Project: Life at HBS CampaignRole: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could see themselves in…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership