Category: Multimedia

• HBS Homepage Redesign 2014

  

  Project: Harvard Business School Homepage Redesign 2014Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page. Visit Website

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• Video Storytelling at Harvard Business School

  

  Project: Video Storytelling at Harvard Business SchoolRole: Content Strategist, Video Producer Through continued analysis of social media and student focus groups, I quickly learned that prospective students wanted to hear from HBS students what the HBS experience is like. Prior to the the arrival of the Class of 2014, we asked second year students how the incoming…

  Campaign, DEI, Multimedia, Project Management, Social Media

• #HBSDifference Campaign

  

  Project: HBS Difference CampaignRole: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a difference on campus…

  Campaign, Corporate Brand, DEI, Multimedia, Social Media, Strategy

• Editorial and Campaign Planning

  

  Project: Ongoing management of HBS’s Editorial CalendarRole: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft, and collaborate with various departments to create and execute against campaign or event-related editorial…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• HBS Homepage 2013

  

  Project: Harvard Business School Homepage Redesign 2011Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, Doctoral, Executive Education…

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• #LifeAtHBS

  

  Project: Life at HBS CampaignRole: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could see themselves in…

  Campaign, Corporate Brand, DEI, Multimedia, Project Management, Social Media, Strategy, Thought Leadership

• Harvard Business School About Us

  

  Project: Harvard Business School AboutRole: Co-Owner, Project Management, Content Producer, UX, UAT In 2013, we redesigned the HBS “About” section. As part of this project we engaged a firm to help with design of all page types. Pages within this section include landing page, Academic Programs, Facts & Figures, Campus & Culture, and Dean Nohria’s page. Visit Website

  Corporate Brand, Graphic Design, Multimedia, Project Management, Strategy, Thought Leadership

• HBS Social Media Page

  

  Project: Harvard Business School Social Media PageRole: Owner, Content Producer, UX, Project Management, UAT In 2013, we added a social media page to the HBS “About” section. This page is to serve as an aggregate of all of HBS-related social media content and includes featured tweets, a directory, campaign promotion, videos, photography and faculty blogs. Visit Website

  Campaign, Corporate Brand, Graphic Design, Multimedia, Project Management, Social Media, Strategy