Project: bluebird bio corporate websites Role: Project Lead In 2019, I launched a new, expanded bluebirdbio.com in the style of our new corporate brand … with some fun surprise and delight elements. Alongside the Global/US site, launched a full suite of regional and local sites as well as a comprehensive analytic dashboard designed to track […]
Project: rebranding bluebird bio Role: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act […]
Project: Merck/Cubist Acquisition Role: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media […]
Project: Digital Content Strategy for Superbugs Role: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, […]
Project: Website & Digital Content Strategy for Broadstreetriot.com Role: Developer, Strategist Broad Street Riot is a New England oyster bar & Atlantic Coast cookery located in Boston’s booming financial district. They needed a quick website turnaround and best practices on how to integrate and use social media to attract customers and drive business.
Project: Redesign of Cubist.com & Cubist.ch Role: Project Manager, Content Creator, UAT I joined Cubist in July of 2014 and the corporate communications group was mid-way through this project. The new Cubist corporate headquarters website was designed and intended to be a global website, showcase thought leadership, be local, relevant, compliant, with a differentiated and […]
Project: Harvard Business School Homepage Redesign 2014 Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page.
Project: Harvard Business School Homepage Redesign 2011 Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, […]
Project: Harvard Business School About Role: Co-Owner, Project Management, Content Producer, UX, UAT In 2013, we redesigned the HBS “About” section. As part of this project we engaged a firm to help with design of all page types. Pages within this section include landing page, Academic Programs, Facts & Figures, Campus & Culture, and Dean […]
Project: Harvard Business School Social Media Page Role: Owner, Content Producer, UX, Project Management, UAT In 2013, we added a social media page to the HBS “About” section. This page is to serve as an aggregate of all of HBS related social media content and includes featured tweets, a directory, campaign promotion, videos, photography and […]