bluebird bio 2021 corporate brand refresh

Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly […]

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2seventy bio brand identity launch

From concept to launch, led the development and launch of the 2seventy bio logo, website, ticker symbol, and corporate brand story.

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bluebird bio: global & local websites

Project: bluebird bio corporate websites Role: Project Lead In 2019, I launched a new, expanded bluebirdbio.com in the style of our new corporate brand … with some fun surprise and delight elements. Alongside the Global/US site, launched a full suite of regional and local sites as well as a comprehensive analytic dashboard designed to track […]

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recode for life: blue’s new corporate brand

Project: rebranding bluebird bio Role: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act […]

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Rare Champions

Project: Rare Champions Role: Project Lead, Content Creator, Designer, Legal approvals An effort to highlight employees from all over the globe to showcase their entrepreneurial spirit, agility, urgency and thoughtfulness and how they push through challenge and thrive on the positive impact they make for patients and families every day. The campaign was designed to […]

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Award Winning #RareCount Campaign: Rare Disease Day 2017

Project: Rare Count Campaign for Rare Disease Day 2017 Role: Project Lead, Content Creator, CMLR approvals In celebration of the 10th annual international Rare Disease Day, sponsored by the European Organization for Rare Diseases (EURORDIS) and the National Organization for Rare Disorders (NORD), Shire launched the “Rare Count” campaign to raise awareness of the 350 […]

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HBS Homepage Redesign 2014

Project: Harvard Business School Homepage Redesign 2014 Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page.

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#HBSDifference Campaign

Project: HBS Difference Campaign Role: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a […]

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HBS Homepage 2011

Project: Harvard Business School Homepage Redesign 2011 Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, […]

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#LifeatHBS

Project: Life at HBS Campaign Role: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could […]

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