recode for life: blue’s new corporate brand

Project: rebranding bluebird bio
Role: Head of Brand project lead

bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act as one flock, sending the same message to everyone we communicate with, anywhere in the world.

Project Deliverables:

  • brand strategy
  • brand story
  • brand guidelines
  • customizable powerpoint templates
  • corporate advertisements
  • photography assets
  • corporate fact sheet
  • social media skins
  • custom handwritten font

Launch video to employees

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