recode for life: blue’s new corporate brand

Project: rebranding bluebird bio
Role: Head of Brand project lead

bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act as one flock, sending the same message to everyone we communicate with, anywhere in the world.

Project Deliverables:

• brand strategy
• brand story
• brand guidelines
• customizable powerpoint templates
• corporate advertisements
• photography assets
• corporate fact sheet
• social media skins
• custom handwritten font

Launch video to employees