bluebird bio 2021 corporate brand refresh

Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly […]

Read More

2seventy bio brand identity launch

From concept to launch, led the development and launch of the 2seventy bio logo, website, ticker symbol, and corporate brand story.

Read More

Cubist Acquisition

Project: Merck/Cubist Acquisition Role: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media […]

Read More

HBS Homepage Redesign 2014

Project: Harvard Business School Homepage Redesign 2014 Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page.

Read More

HBS Homepage 2011

Project: Harvard Business School Homepage Redesign 2011 Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, […]

Read More

HBS About

Project: Harvard Business School About Role: Co-Owner, Project Management, Content Producer, UX, UAT In 2013, we redesigned the HBS “About” section. As part of this project we engaged a firm to help with design of all page types. Pages within this section include landing page, Academic Programs, Facts & Figures, Campus & Culture, and Dean […]

Read More

HBS Social Media Page

Project: Harvard Business School Social Media Page Role: Owner, Content Producer, UX, Project Management, UAT In 2013, we added a social media page to the HBS “About” section. This page is to serve as an aggregate of all of HBS related social media content and includes featured tweets, a directory, campaign promotion, videos, photography and […]

Read More

AdvantageBoston Redesign 2010

Project: AdvantageBoston Website Redesign 2010 Role: Project Manager, UX, UAT, Selected/Provided Sized Graphics The Boston Convention Marketing Center, the organization behind the AdvantageBoston brand, is responsible for the marketing and sales of the Boston Convention & Exhibition Center on Boston’s Waterfront and the Hynes Convention Center in Boston’s Bay Bay. We contracted a firm to […]

Read More