Digital Strategy: Superbugs

superbugs2

Project: Digital Content Strategy for Superbugs Role: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, […]

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Video Storytelling: Get to know the students of HBS

storytelling

Project: Video Storytelling at Harvard Business School Role: Content Strategist, Video Producer Through continued analysis of social media and student focus groups, I quickly learned that prospective students wanted to hear from HBS students what the HBS experience is like. Prior to the the arrival of the Class of 2014, we asked second year students […]

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#HBSDifference Campaign

HBSDifference

Project: HBS Difference Campaign Role: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a […]

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