Project: Digital Strategy for Shire’s Global Day of Service Role: Strategy Lead, Content Creator, Designer On October 2, 2015, more than 1,400 global Shire plc employees joined together in their respective communities for the Company’s first Global Day of Service in aid of dozens of charities and non-profit groups. I coordinated four members of Senior […]
Project: Merck/Cubist Acquisition Role: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media […]
Project: Digital Content Strategy for Superbugs Role: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, […]
Project: Website & Digital Content Strategy for Broadstreetriot.com Role: Developer, Strategist Broad Street Riot is a New England oyster bar & Atlantic Coast cookery located in Boston’s booming financial district. They needed a quick website turnaround and best practices on how to integrate and use social media to attract customers and drive business.
Project: Video Storytelling at Harvard Business School Role: Content Strategist, Video Producer Through continued analysis of social media and student focus groups, I quickly learned that prospective students wanted to hear from HBS students what the HBS experience is like. Prior to the the arrival of the Class of 2014, we asked second year students […]
Project: HBS Difference Campaign Role: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a […]
Project: Ongoing management of HBS’s Editorial Calendar Role: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft and collaborate with various departments to create and execute against campaign […]
Project: Life at HBS Campaign Role: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could […]