bluebird bio 2021 corporate brand refresh
Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly […]
2seventy bio brand identity launch
From concept to launch, led the development and launch of the 2seventy bio logo, website, ticker symbol, and corporate brand story.
bluebird bio’s Brand & Culture Code
2022 refresh of bluebird bio’s brand and culture to better reflect the company’s internal and external realities following the spin-off of our oncology franchise to 2seventy bio.
recode for life: blue’s new corporate brand
Project: rebranding bluebird bio Role: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act […]
Shire’s Global Day of Service
Project: Digital Strategy for Shire’s Global Day of Service Role: Strategy Lead, Content Creator, Designer On October 2, 2015, more than 1,400 global Shire plc employees joined together in their respective communities for the Company’s first Global Day of Service in aid of dozens of charities and non-profit groups. I coordinated four members of Senior […]
Cubist Acquisition
Project: Merck/Cubist Acquisition Role: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media […]
Digital Strategy: Superbugs
Project: Digital Content Strategy for Superbugs Role: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, […]
Website & Digital Strategy: Broadstreetriot.com
Project: Website & Digital Content Strategy for Broadstreetriot.com Role: Developer, Strategist Broad Street Riot is a New England oyster bar & Atlantic Coast cookery located in Boston’s booming financial district. They needed a quick website turnaround and best practices on how to integrate and use social media to attract customers and drive business.
Video Storytelling: Get to know the students of HBS
Project: Video Storytelling at Harvard Business School Role: Content Strategist, Video Producer Through continued analysis of social media and student focus groups, I quickly learned that prospective students wanted to hear from HBS students what the HBS experience is like. Prior to the the arrival of the Class of 2014, we asked second year students […]
#HBSDifference Campaign
Project: HBS Difference Campaign Role: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a […]
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