bluebird bio 2021 corporate brand refresh
Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly […]
2seventy bio brand identity launch
From concept to launch, led the development and launch of the 2seventy bio logo, website, ticker symbol, and corporate brand story.
Bird Talk: Our bird’s chirp about our new values in their own words.
Part of our 2022 refresh of the bluebird bio brand and culture code.
bluebird bio’s Brand & Culture Code
2022 refresh of bluebird bio’s brand and culture to better reflect the company’s internal and external realities following the spin-off of our oncology franchise to 2seventy bio.
recode for life: blue’s new corporate brand
Project: rebranding bluebird bio Role: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act […]
HBS Homepage Redesign 2014
Project: Harvard Business School Homepage Redesign 2014 Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page.
HBS Homepage 2011
Project: Harvard Business School Homepage Redesign 2011 Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, […]
AdvantageBoston Redesign 2010
Project: AdvantageBoston Website Redesign 2010 Role: Project Manager, UX, UAT, Selected/Provided Sized Graphics The Boston Convention Marketing Center, the organization behind the AdvantageBoston brand, is responsible for the marketing and sales of the Boston Convention & Exhibition Center on Boston’s Waterfront and the Hynes Convention Center in Boston’s Bay Bay. We contracted a firm to […]
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