Project: bluebird bio corporate websites Role: Project Lead In 2019, I launched a new, expanded bluebirdbio.com in the style of our new corporate brand … with some fun surprise and delight elements. Alongside the Global/US site, launched a full suite of regional and local sites as well as a comprehensive analytic dashboard designed to track […]
Project: Digital Content Strategy for Superbugs Role: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, […]
Project: Website & Digital Content Strategy for Broadstreetriot.com Role: Developer, Strategist Broad Street Riot is a New England oyster bar & Atlantic Coast cookery located in Boston’s booming financial district. They needed a quick website turnaround and best practices on how to integrate and use social media to attract customers and drive business.
Project: Redesign of Cubist.com & Cubist.ch Role: Project Manager, Content Creator, UAT I joined Cubist in July of 2014 and the corporate communications group was mid-way through this project. The new Cubist corporate headquarters website was designed and intended to be a global website, showcase thought leadership, be local, relevant, compliant, with a differentiated and […]
Project: Harvard Business School Homepage Redesign 2014 Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page.
Project: HBS Difference Campaign Role: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a […]
Project: Harvard Business School Homepage Redesign 2011 Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, […]
Project: Life at HBS Campaign Role: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could […]
Project: Harvard Business School About Role: Co-Owner, Project Management, Content Producer, UX, UAT In 2013, we redesigned the HBS “About” section. As part of this project we engaged a firm to help with design of all page types. Pages within this section include landing page, Academic Programs, Facts & Figures, Campus & Culture, and Dean […]
Project: Harvard Business School Social Media Page Role: Owner, Content Producer, UX, Project Management, UAT In 2013, we added a social media page to the HBS “About” section. This page is to serve as an aggregate of all of HBS related social media content and includes featured tweets, a directory, campaign promotion, videos, photography and […]