bluebird bio 2021 corporate brand refresh

Aligned with our separation of 2seventy bio in November of 2021, I led the refresh and relaunch of the bluebird bio corporate brand visual expression and guidelines. This refresh was and will be applied across our corporate templates, advertisements, digital channels (corporate website and social media), and physical space including our new headquarters in Assembly […]

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2seventy bio brand identity launch

From concept to launch, led the development and launch of the 2seventy bio logo, website, ticker symbol, and corporate brand story.

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Bird Talk: Our bird’s chirp about our new values in their own words.

Part of our 2022 refresh of the bluebird bio brand and culture code.

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bluebird bio’s Brand & Culture Code

2022 refresh of bluebird bio’s brand and culture to better reflect the company’s internal and external realities following the spin-off of our oncology franchise to 2seventy bio.

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bluebird bio: global & local websites

Project: bluebird bio corporate websites Role: Project Lead In 2019, I launched a new, expanded bluebirdbio.com in the style of our new corporate brand … with some fun surprise and delight elements. Alongside the Global/US site, launched a full suite of regional and local sites as well as a comprehensive analytic dashboard designed to track […]

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recode for life: blue’s new corporate brand

Project: rebranding bluebird bio Role: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act […]

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