Cubist Acquisition

cubistmerckaquisition

Project: Merck/Cubist Acquisition Role: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media […]

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Digital Strategy: Superbugs

superbugs2

Project: Digital Content Strategy for Superbugs Role: Content Strategist, Content Creator, Designer Around the world, in every country, in every hospital, in every community, Superbugs are infecting people and leaving them with life-threatening illnesses that few medicines can cure. Each year, millions of people get antibiotic-resistant infections. Many of thousands of them die. At Cubist, […]

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Redesign: Cubist.com & Cubist.ch

cubist-com

Project: Redesign of Cubist.com & Cubist.ch Role: Project Manager, Content Creator, UAT I joined Cubist in July of 2014 and the corporate communications group was mid-way through this project. The new Cubist corporate headquarters website was designed and intended to be a global website, showcase thought leadership, be local, relevant, compliant, with a differentiated and […]

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Video Storytelling: Get to know the students of HBS

storytelling

Project: Video Storytelling at Harvard Business School Role: Content Strategist, Video Producer Through continued analysis of social media and student focus groups, I quickly learned that prospective students wanted to hear from HBS students what the HBS experience is like. Prior to the the arrival of the Class of 2014, we asked second year students […]

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Editorial Calendars & Campaign Planning

Editorial Calendar

Project: Ongoing management of HBS’s Editorial Calendar Role: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft and collaborate with various departments to create and execute against campaign […]

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