Resume

Highlights

Developed and executed the comprehensive social strategy and plan around Shire’s acquisition of Baxalta in June 2016 with record-breaking results
Acted as project lead on RareCount, Shire’s 2017 campaign for Rare Disease Day. A campaign so successful, each share on social media brought in 4 new visitors to the Shire landing page, resulting in an extraordinary 47% of visitors originating from a shared link. Also a finalist for a 2017 MITX Award
Partnered with R&D to develop, launch, maintain and grow Shire’s Science & Innovation Hub where in it’s launch month, 68% of all site traffic came from social media
Within 6 weeks of my start date at Cubist, I launched both the corporate and international HQ websites
During my tenure at HBS, I organically grew their Twitter followers over 2k% and Facebook over 4.5k%
Forbes listed my social media program at HBS at #1 in it’s 2013 Business School Social Media Ranking
OnlineMBApage.com ranked HBS at #2 in Top 100 Most Social Media Friendly MBA Schools for 2013
At HBS, I was responsible for overseeing brand standards, web redesigns & development for 90+ websites
Creator and organizer of Boston Blogtoberfest, an annual meet up of Boston-area bloggers (’05-’10) which saw 200+ attendees in it’s final year

Expertise

Digital & Social Media Strategy • Content Marketing • Community Management • Brand Marketing • Project Management • Print & Web Production

Digital Skills & Tools

HTML/CSS/PHP • Adobe Creative Suite • Sharepoint • Kentico • Hubspot • WordPress • Silverpop • Exact Target • Constant Contact • Hootsuite • Spredfast • Meltwater • Google Analytics • Adobe Analytics • Unica NetInsights • Basecamp • Podio

Experience

Associate Director, Communications and Public Affairs, Shire

May 2015 – Present
Advise on the end-to-end visitor digital experience, consult cross-functionally with corporate and commercial teams to build optimal digital experiences, comprehensive, integrated content dissemination plans that increases corporate brand awareness, drive web and social traffic and creates visitor engagement
Develop and maintain employee and professional use Social and Digital policies and procedures in accordance with FDA/FTC regulations and Shire’s Medical,Compliance, HR, Legal and Regulatory guidance
Educate and train global organization on social compliance (in accordance with regulations), use, purpose, and best practice.
Manage and oversee corporate brand presence and reputation on Shire-owned social media platforms and drive audience growth and engagement across these networks (Twitter, LinkedIn, YouTube, Google+, etc.)
Coordinate with internal partners and through the use of social listening platforms to define successful key performance indicators, refine digital and social media efforts, and assess tools and platforms to ensure strategic delivery of digital objectives
Provide support in the management of issues, including development and execution of proactive strategies and rapid crisis responses
Advise on trends in digital and social media best practices, tools, and applications and adapt internal activities as appropriate; select and manage tools to manage and automate processes
Lead the development of a content-driven online Science & Innovation Hub which advances Shire’s thought leadership in both offline as well as online platforms
Lead #RareCount, Shire’s 2017 Rare Disease Day campaign which included  campaign landing page, digital toolkit, paid strategy, and campaign performance analysis

Senior Manager, Global Digital and Integrated Communications, Cubist Pharmaceuticals

July 2014 – April 2015
Partnered with colleagues in the development and implementation of integrated communications plans and programs with a focus on digital communications (web/social), advertising, sponsorship/events and executive communications initiatives
Lead the development of a content-driven online media center which advances Cubist’s thought leadership in both offline as well as online platforms
Managed Cubist’s social media presence on LinkedIn, Twitter, YouTube and other venues, as well as seed content into social applications, as needed
Coordinated with internal partners to develop processes and implement analytics to ensure that all communications programs are measurable in order to optimize results
Became the leading advocate of Cubist in social media spaces, engage in dialogues and answer questions where appropriate; engage with current and build new internal social media ambassadors; encourage the integration of social media processes into Cubist’s lines of business
Devised, developed and implemented offline and online marketing materials to support Cubist’s thought leadership, including disease state educational materials and speaker presentations
Advised on trends in digital and social media best practices, tools, and applications and adapt internal activities as appropriate; select and manage tools to manage and automate processes
Monitored effective benchmarks for measuring the impact of digital media programs, and analyze, review, and report on effectiveness in an effort to maximize results
Managed brand listening, defense, and cleanup activities
Ensured Cubist website and all corporate brand and digital communications meet global compliance and regulatory requirements.
Oversaw 3rd party vendors including design, photography and video partners

Digital & Social Media Producer, Harvard Business School

January 2011 – July 2014
Lead interactive projects and oversee technical development of digital experiences including HBS websites and apps, multimedia, blogs, marketing campaigns, email marketing and custom features for social networking sites while ensuring products meet marketing objectives, client budgets and deadlines
Defined requirements for interactive/digital projects
Coordinated the quality assurance process and assist in product testing
Assessed the ongoing effectiveness of HBS’s digital channels, established benchmarks and interpreted data to provide actionable recommendations using a combination of web and social media analytics tools including Spredfast, Hootsuite, NetInsight & Adobe Analytics
Designed and documented the strategy, standards, guidelines & policies for social media engagement across the school
Owned HBS social and digital media community management (Facebook, Twitter, Instagram, YouTube, iTunes U, LinkedIn, Google+, Storify) and acts as social brand steward and ambassador
Organically increased HBS’s Twitter followers from 5.5k to 130K+ and Facebook fans from 3.5K to 165k+
Ranked #1 in the 2013 Business School Social Media Ranking (Forbes/MBA50) and #2 in the Top 100 Most Social Media Friendly MBA Schools for 2013 (OnlineMBApage.com)
Chaired HBS’s community group of social media managers
Developed and manageed social media editorial calendar
Consumed, curated and shared HBS thought leadership with external communities

Design & Digital Media Specialist, Boston Convention Marketing Center

May 2006 – January 2011
Responsible for the strategy, design, and implementation of all e-marketing, social media, directed sales marketing/collateral, and event coordination materials for the BCMC
Serve as the primary creative resource and project manager for Advantage BOSTON’s digital media presence including a complete website overhaul, company blog, and all social media channels (Linkedin, Facebook, Twitter, Flickr, and Youtube).
Implemented the BCMC’s first unified branding
Created all 3-2-1 Connect and Springfield First marketing and advertising materials while ensuring continuity with the existing Advantage BOSTON brand
Design, produce and edit the monthly “Advantage BOSTON Insider” e-newsletter for hotel partners
Primary corporate contact and director for all professional photo shoots related to the development of Advantage BOSTON, 3-2-1 Connect and Springfield FIRST marketing programs as well as the photo libraries for the BCEC, Hynes, and MassMutual Center
Responsible for contractor selection and relationship management for related digital media and print marketing projects

Senior Marketing Coordinator, ACS Unclaimed Property Clearinghouse

August 2002 – May 2006
Created and designed brochures, PowerPoint presentations, takeaways and promotional gift items for over 50 industry conferences, seminars and meetings; was main contact and coordinator from registration to end of event
Worked with senior managers to plan and execute seminars, conferences, dinners, workshops, site visits, and other special events for government and corporate clients
Directed and mentored a five-member team structured to plan and coordinate all ACS employee functions including holiday parties, summer outings, and monthly ‘employee appreciation’ events
Developed and maintained successful relationships with on site coordinators and other area vendors including florists, caterers, DJs, printers, and designers
Partnered with over a dozen vendors and contractors to coordinate, plan and host the ACS Unclaimed Property User Conference, an annual four day meeting designed to educate state treasurers and unclaimed property administrators on new industry standards and procedures

Freelance

Creator and organizer of Boston Blogtoberfest, an annual meet up of Boston-area bloggers
Created all promotional materials for and organized Dinkstock, an all-day fundraising event featuring performances by ten bands, a silent auction and raffle
Selected by The Gap to serve as a “Brand Enthusiast”
Work closely with the Massachusetts Chiefs of Police Association to create assorted materials supporting their fundraising efforts in the Boston Marathon Jimmy Fund Walk, Mass Chiefs Golf Tournament, and Pan Mass Challenge
Design business identity packages, invitations, websites, training materials, greeting cards for corporate, private and non-profit clients including Partners Healthcare, Broad Street Riot, The Boston Events Society, DesignPublic.com, Undrgrnd.com, Fat Cat Restaurant, Half Son of Audio Mastering & Production
Photographed special events, intimate weddings, children’s portraits, bands and commissioned for catalog, product and website photography for several companies including Work N Gear and Rentals Unlimited