BOSTON CONVENTION MARKETING CENTER, Boston, MA
Design & Digital Media Specialist // October 2009 – Present

• Serve as the primary internal design resource for collateral, e-marketing, event materials, booth graphics and other creative projects in support of Advantage BOSTON and 3-2-1 Connect.
• Established and maintain a presence for Advantage BOSTON on primary social media websites such as Linkedin, Facebook, Twitter, Flickr and You Tube and work to gain industry-related followers.
• Developed the Advantage BOSTON blog, create and manage the content on and on-going basis and generate traffic to blog content.
• Seamlessly connect Advantage BOSTON social media programs with the Advantage BOSTON website.
• Created and implement a plan for direct customer communications for Advantage BOSTON and the 3-2-1 Connect program via e-blasts, e-newsletters and other digital outlets (as a compliment to the sales team in their communications with prospective and existing customers.)
• Design and produce the monthly Advantage BOSTON Insider e-newsletter for CMC hotel partners.
• Oversee the photo libraries for the BCEC, Hynes and MassMutual Center, including facility and destination photos.
• Launched an ongoing event “photo album” for the sales team to use in support of their proposals to clients utilizing Flickr (sets and collections)
• Serve as the CMC contact on all professional photo shoots related to the development of Advantage BOSTON, 3-2-1 Connect and Springfield FIRST marketing programs, coordinate with contractors, help to develop shot lists and give general direction to the photographers
• Developed and maintain a video program in support of CMC digital media programs

Marketing Coordinator // May 2006 – October 2009
Graphic Designer
• Conceptualize and layout all internal and external marketing collateral including PowerPoints, event invitations and signage, sales kits, brochures, business stationary, postcards and tradeshow booth graphics.
• Manage and maintain the AdvantageBOSTON image library.
• Photograph the convention centers, events, and the city of Boston as needed for various publications and advertisements.
• Assist in the development and implementation of all marketing initiatives including advertising, sales/tradeshow collateral, database development, direct mail campaigns, e- newsletters, public relations, and website.
• Monitor statistical information to insure that facility, demographic, hotel, transportation, and destination information is current and accurate on all marketing materials.
• Delegate and supervise the completion of all incoming marketing material requests within the support staff team.
• Work with hotel sales teams to maintain the Advantage BOSTON Hotel Finder and Boston Hotel Community e-newsletter.
• Oversee the Advantage BOSTON digital and print maps insuring that the data for all points of interest are current.

ACS UNCLAIMED PROPERTY CLEARINGHOUSE, Boston, MA
Senior Marketing Coordinator // August 2002-May 2006

• Created and designed brochures, PowerPoint presentations, takeaways and promotional gift items for over 50 industry conferences, seminars and meetings; was main contact and coordinator from registration to end of event.
• Developed graphic design layouts and edited copy for custom electronic and print invites, product sheets, brochures, postcards and all seminar, conference and training materials.
• Worked with senior managers to plan and execute seminars, conferences, dinners, workshops, site visits, and other special events for government and corporate clients.
• Directed and mentored a five-member team structured to plan and coordinate all ACS employee functions including holiday parties, summer outings, and monthly ‘employee appreciation’ events.
• Negotiated and gave final sign-off on all event contracts.
• Developed and maintained successful relationships with onsite coordinators and other area
vendors including florists, caterers, DJs, printers, and designers.
• Managed annual special events budget of over $100,000.
• Partnered with over a dozen vendors to coordinate, plan and host the ACS Unclaimed Property User Conference, an annual four day meeting designed to educate state treasurers and unclaimed property administrators on new industry standards and procedures.

EDUCATION, PROFESSIONAL DEVELOPMENT & AFFILIATIONS

Suffolk University
Bachelor of Arts in Communication, Public Relations // Graduated 2002

Massachusetts College of Art
Typography coursework

Social Media Magic University
Certification Program // Certified in March 2010

Professional Convention Management Association (PCMA)
Member (New England Chapter)
Attended the Annual Conference in Dallas, January 2010, on the Social Media Track

International Association of Exhibitions & Events
Member
Attended IAEE Expo! Expo! in Atlanta, December 2009 on the Social Media Education Track

ASAE & The Center
Member