Award Winning #RareCount Campaign: Rare Disease Day 2017

rarecount portfolio

Project: Rare Count Campaign for Rare Disease Day 2017 Role: Project Lead, Content Creator, CMLR approvals In celebration of the 10th annual international Rare Disease Day, sponsored by the European Organization for Rare Diseases (EURORDIS) and the National Organization for Rare Disorders (NORD), Shire launched the “Rare Count” campaign to raise awareness of the 350 […]

Read More

Shire’s Global Day of Service

gds

Project: Digital Strategy for Shire’s Global Day of Service Role: Strategy Lead, Content Creator, Designer On October 2, 2015, more than 1,400 global Shire plc employees joined together in their respective communities for the Company’s first Global Day of Service in aid of dozens of charities and non-profit groups. I coordinated four members of Senior […]

Read More

Social Media Policies: For Employee Personal & Professional Use

policy

Project: Social Media Policy Creation for both Employee Personal Use and Professional Use Role: Project Lead, Writer When I started at Shire, no formal policy for Professional Use of Social Media existed and the policy for Employee Personal Use was extremely limiting (it essentially encouraged employees not to mention the company at all). I assembled […]

Read More

Cubist Acquisition

cubistmerckaquisition

Project: Merck/Cubist Acquisition Role: Strategist, Project Manager Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media […]

Read More

HBS Homepage Redesign 2014

HBS Homepage 2014

Project: Harvard Business School Homepage Redesign 2014 Role: UX, Project Management, UAT In early 2014, HBS embarked on a redesign of the homepage. The goal was to approach ongoing website designs as “mobile first” and as such launch a new header, footer, and overall responsive page.

Read More

#HBSDifference Campaign

HBSDifference

Project: HBS Difference Campaign Role: Creator, Strategist, Digital Content Producer The mission of Harvard Business School is “We educate leaders who make a difference in the world.” I wanted to tie the mission of the school into a social campaign to demonstrate the impact the students, staff, faculty and alumni will or are making a […]

Read More

Editorial Calendars & Campaign Planning

Editorial Calendar

Project: Ongoing management of HBS’s Editorial Calendar Role: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft and collaborate with various departments to create and execute against campaign […]

Read More

HBS Homepage 2011

HBS Homepage 2011

Project: Harvard Business School Homepage Redesign 2011 Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, […]

Read More

#LifeatHBS

#LifeatHBS

Project: Life at HBS Campaign Role: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could […]

Read More

HBS About

HBS About

Project: Harvard Business School About Role: Co-Owner, Project Management, Content Producer, UX, UAT In 2013, we redesigned the HBS “About” section. As part of this project we engaged a firm to help with design of all page types. Pages within this section include landing page, Academic Programs, Facts & Figures, Campus & Culture, and Dean […]

Read More