Editorial Calendars & Campaign Planning

Editorial Calendar

Project: Ongoing management of HBS’s Editorial Calendar Role: Digital Content Producer, Digital Strategist, Brand Ambassador HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft and collaborate with various departments to create and execute against campaign […]

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HBS Homepage 2011

HBS Homepage 2011

Project: Harvard Business School Homepage Redesign 2011 Role: Owner, UX, Project Management, UAT In late 2011, HBS launched it’s first homepage redesign in 3 years. The goal was to create a homepage that surfaced more HBS content by using rotating, easy-to-customize panels that served each of our main navigation items: About/News, Faculty & Research, MBA, […]

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#LifeatHBS

#LifeatHBS

Project: Life at HBS Campaign Role: Creator, Strategist, Digital Content Producer Each year at HBS, we conduct focus groups with students around their application/decision process. In early 2014 we heard from many students that they wanted to “see what life was like at HBS” while they were making their decision to see if they could […]

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HBS About

HBS About

Project: Harvard Business School About Role: Co-Owner, Project Management, Content Producer, UX, UAT In 2013, we redesigned the HBS “About” section. As part of this project we engaged a firm to help with design of all page types. Pages within this section include landing page, Academic Programs, Facts & Figures, Campus & Culture, and Dean […]

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HBS Social Media Page

HBS Social Media

Project: Harvard Business School Social Media Page Role: Owner, Content Producer, UX, Project Management, UAT In 2013, we added a social media page to the HBS “About” section. This page is to serve as an aggregate of all of HBS related social media content and includes featured tweets, a directory, campaign promotion, videos, photography and […]

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AdvantageBoston Redesign 2010

AdvantageBoston 2010

Project: AdvantageBoston Website Redesign 2010 Role: Project Manager, UX, UAT, Selected/Provided Sized Graphics The Boston Convention Marketing Center, the organization behind the AdvantageBoston brand, is responsible for the marketing and sales of the Boston Convention & Exhibition Center on Boston’s Waterfront and the Hynes Convention Center in Boston’s Bay Bay. We contracted a firm to […]

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