Bird Talk: Our bird’s chirp about our new values in their own words.

Part of our 2022 refresh of the bluebird bio brand and culture code.

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bluebird bio’s Brand & Culture Code

2022 refresh of bluebird bio’s brand and culture to better reflect the company’s internal and external realities following the spin-off of our oncology franchise to 2seventy bio.

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recode for life: blue’s new corporate brand

Project: rebranding bluebird bio Role: Head of Brand project lead bluebird bio doesn’t act like other biotechs. Knowing we shouldn’t look or sound like them either, I partnered with crossfunctional partners throughout the organization to develop a brand strategy, a brand story, and ultimately a corporate brand portal (or “recode portal”) ensuring we always act […]

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