About

My name is Jenny Frazier. I am a global digital strategist with over 15 years experience using social media and the web to build digital relationships both personally and professionally. I’ve developed & led global multi-channel digital communications strategies for a wide range of clients across higher education, hospitality, design & lifestyle brands with extensive experience in highly regulated industries including finance and pharma/biotech.

Recently I joined the flock over at bluebird bio as director of digital and social. There, I’m responsible for defining and implementing the content strategy for our digital and social channels, including the development of strategic communications plans that build and protect bbb’s reputation. I’m still trying to keep up with owl these bird puns without making it #hawkward.

Prior to bluebird, I led Social Media and Digital Communications at Shire working to extend, launch, and drive engagement of Shire’s corporate social media channels, supporting Shire’s innovation, thought leadership, and dedication to enabling people with life-altering conditions lead better lives. Before that, I spent time working in Public Affairs at Cubist Pharmaceuticals handling Global Digital and Integrated Communications, Harvard Business School where I managed a number of digital initiatives and ran the extended social media program, and the Boston Convention Marketing Center as the primary internal design resource for all collateral, e-marketing and event materials. I also developed their digital media marketing plan and established the online social media presence for the AdvantageBOSTON brand.

In addition to my day job, I’ve worked as a consultant to several local and national companies across a variety of industries and provided support in a number of areas from brainstorming, brand/identity development and design, print and web design, photography, as well as digital media strategies and implementation.

Outside of work, I’m all over the place. I took up cycling a couple years ago and absolutely adore it. I love to travel and in the past couple of years I’ve hit France, Russia, Canada, Finland, Sweden, Mexico, Czech Republic, Ireland, Italy, Switzerland and The Netherlands. I am always itching to get on a plane.

For more information about this site and the hardware and software it takes to create it, see below. If you’re just looking for some more candid info, feel free to follow me on Twitter, check out my infographic or read 20 facts about me.