Project: Merck/Cubist Acquisition
Role: Strategist, Project Manager
Effective January 22, 2015, Cubist Pharmaceuticals became a wholly owned subsidiary of Merck & Co., Inc. Leading up to the acquisition, I collaborated with the web, social & legal teams at Merck to develop a Day 1 plan which included a modified website design and custom social media proactive and reactive messaging. Additionally we collaborated on an extended integration plan to transition and/or merge all Cubist and Merck digital assets.