Editorial Calendars & Campaign Planning
Project: Ongoing management of HBS’s Editorial Calendar
Role: Digital Content Producer, Digital Strategist, Brand Ambassador
HBS has multiple channels on various social networks run by several departments across campus. I created, manage and execute against the Central M&C editorial calendar and also consult, craft and collaborate with various departments to create and execute against campaign or event-related editorial calendars.
Calendars are created in collaborative documents and content is pre-scheduled, published in real time and measured in a social media relationship platform.